Using Financial Tools to Overcome Buyer and Seller Objections

Here's what Pat Zaby and I covered on this webinar:

1. How to quickly and compellingly explain to your prospect what you do for a living and how your answer should include a point of difference between you and all the other agents in your market

2. How to handle the most common buyer objections such as:

• "I'd like to think it over."
• "I think prices will come down further so we want to wait."
• "I don't think we can afford the monthly payment."

3. How to simply and effectively explain the financial benefits (tax deductions, appreciation and principle reduction) of homeownership WITHOUT having to call a loan officer to run the numbers.

4. How to explain to your sellers (and buyers interested in their property) how you can increase the salability of their home WITHOUT dropping the price

5. The best closing gift you can give that costs you next to nothing, but will get your buyers raving about you

6. AND FINALLY, an application on your PDA that will give you the answers on how to do everything above.

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Tell Pat we sent you, and he'll take good care of you!
Pat's Website: www.PatZaby.com (will open in a new window)

Pat Zaby holds many distinctions including past presidency of the Council of Residential Specialists (CRS), a favorite speaker at National Association of REALTORS conventions since 1979 and numerous franchise and state conventions.

He developed the CRS 205 Tax and Finance class in 1986 and has been building real estate technology marketing and productivity tools for over 20 years. Join the forum discussion on this post