How Your Business Sell Directly on Facebook

There are over 2 billion monthly active users on Facebook, so this channel is unavoidable for any brand, business, or company truly trying to have a worthwhile presence on social media. Facebook can help a business to boost traffic, establish a loyal customer base, and become an industry leader. But Facebook is more than just a marketing tool as you can actually make sales through this platform. Using Facebook as a “store” can be highly beneficial and profitable for your business if you remain creative and become informed about the system.

Benefits of Making Sales Via Facebook

It is common for people to assume that websites are the only and best way for businesses to make sales online, there are other ways businesses can monitor their Facebook page too. The most common way to go about this is by posting the picture ms of your products. From this users can then comment on what they would like to order. Although there are tools that can make billing and shipping more efficient and private, the easiest way to do this is by having users leave their email addresses.

Build Relationships

It is easy to get lost among sites like yours in a very competitive niche. Making sales on a Facebook page can help you to build an intimate relationship between you and your customers.

Show up on your Customers Friends Newsfeed

If your friends and family start commenting on your Facebook page, your page will most likely also show up in their friend’s newsfeed. The social chain effect can be faster than when people are just searching for your website. Learn more.

How to Develop a Following

This won’t happen overnight and it could take up to 6 months or even a year to have a loyal following and users who will consistently buy from you. Here are some ways to go about it:

Facebook Ads

Facebook ads is a quick way to let the world know about what you are selling. Once you have a loyal customer base you might not need to advertise much.

Spread the Word

If you have some interested users you can have them refer your business to their friends by creating social media reports and blog posts and encouraging them to share it.

How to Hold Sales

Once you have a loyal customer base it is time to start to hold sales. First, decide on the day of the week you will have them. Depending on the number of products and your business you can hold a sale every day or twice a week. It is important to designate certain hours of the day you will be holding the sale especially if your items are selling out quickly.

How to Increase your Sales

There are several ways to make your users’ buying experience more official and streamlined even though it is through a social network.

Customer Service

You can have a person in charge of customer service telling users when their order will ship and answering their questions.

Use an App like Soldsie

A tool like this or Soldsie alternative can help businesses to make the payment process easier for you and your followers. These apps can process payments, invoice, manage order, and handle shipping.

Focus on Engagement

You can continuously add photos, coupons, or sneak peeks to upcoming sales to help keep your followers even more interested when there is no sale.

Making sales via Facebook might not be ideal for every business but if you are in the right niche and have a loyal customer base you can expect your sales to skyrocket. Click here for more information: